I’ve been browsing through all the amazing supplies and ideas here at Empress Haberdashery and it got me thinking about something a bit different, how creative small businesses get discovered online.
Whether you’re selling handmade garments, quilts, embroidery kits, or curated notions, getting the word out can be just as important as perfecting your craft. That’s where strategy comes into play. I recently came across some insights on how top digital marketing agencies help brands like these reach the right audience, from social media campaigns to SEO, email marketing, and engaging content.
For those of us who are running our own creative ventures or supporting makers, I’d love to hear what’s worked best for you:

• Have you ever worked with a marketing team or agency?
• Do you prefer handling promotion yourself?
• What platforms or tactics have helped grow your reach?

Whether you're selling buttons or bespoke fabrics, sharing what’s worked (or what hasn’t) could really help others in this community.
Looking forward to your tips and experiences!