I’d focus less on promises of quick traffic and more on whether the agency has genuine experience with regulated or restricted industries. A good agency should be transparent about which platforms they can use, what SEO and content strategies they recommend, and how they measure results.
Client Verge's marketing team is another example of why it’s worth looking at an agency’s actual experience and approach rather than simply choosing based on price. I’d also ask for examples of previous campaigns, reporting samples, pricing details, and contract terms before committing. Clear monthly reporting is important so you can see where traffic and leads are coming from.