The example of Traditional Dress of Jammu & Kashmir, including pherans, Dogra ghagra-choli, shows how the locals adjust to the climate of the place, but they preserve the cultural identity. It shows and displays functional warmth, artisanship and local traditions. When added to Kashmir holiday packages, tourists get to learn about the life in the area, tradition, and the craft of clothes. Traditional clothes are also worn or viewed, which will add more cultural immersion and a chance to meet the local artisans. The knowledge in clothes culture enhances sightseeing in the village, markets, and tourist attractions, and the visit to Kashmir makes the holiday package more educative and informative.